Revamping E-commerce SEO Strategy
Increased organic traffic by 150% and conversions by 75% through a comprehensive SEO overhaul.
Overview
FashionTrends Online, a mid-sized e-commerce company specializing in trendy apparel, was struggling with declining organic traffic and poor conversion rates. Despite having a visually appealing website and quality products, they were unable to compete effectively in search engine rankings against larger competitors.
Challenge
FashionTrends Online faced several challenges including poor keyword targeting, technical SEO issues, slow page loading speeds, and an unoptimized mobile experience. Their product pages were not structured for maximum search visibility, and they lacked a content strategy to attract organic traffic.
Solution
We implemented a comprehensive SEO strategy that included technical SEO fixes, content optimization, and user experience improvements. We conducted extensive keyword research to identify high-value, less competitive terms in the fashion e-commerce space. We restructured product categories and optimized product pages with relevant keywords, improved meta descriptions, and enhanced image alt texts. Additionally, we created a content marketing calendar focusing on fashion guides, trend reports, and styling tips to attract organic traffic and establish the brand as an authority in the fashion space.
Results
- 150% increase in organic search traffic within six months
- 75% improvement in conversion rates from organic traffic
- 43% reduction in bounce rate across product pages
- First page rankings for over 200 targeted keywords
- 35% increase in average order value from organic visitors
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